Research has shown that more and more people are consuming wine each and every year. In 2008 alone, 753 million gallons of wine was purchased and consumed throughout the United States. While more and more people are developing their palates, even more are showing an interest in how wine is made and what the different varieties are.
As a result, the "make your own wine” trend is on a steady incline and winery franchises are seeing a massive increase in traffic and new clientele. Wine lovers have discovered that custom making their own wine is a great way to save money, and it is a wonderful hobby, the results of which can be shared with friends.
Starting a Wine Franchise
While getting into the winery business traditionally required a massive investment towards the purchase of a vineyard and state-of-the art equipment, it is now possible for wineries to be set up anywhere, regardless of whether you live in the city, the suburbs or the country side. Wine franchise owners have access to exclusive juices from the most renowned wine regions in the world. The wine that is produced from your winery cannot be found in local wine stores and supermarkets, increasing the demand and consistent stream of loyal clients. People will travel to you for your special brand of wine.
Many people are hesitant to get involved with a franchise, as they believe they will be forced to adhere to strict guidelines, taking away all the fun of owning your own business. Wine franchises give business owners the opportunity to develop and custom create their own independent logo and brand, as well as market themselves as they see fit.
The concept of a wine franchise is completely customizable. Some owners choose to serve food and implement a bistro into their establishment, generating revenue from food and wine sales, while others prefer to concentrate strictly upon the "make your own wine” aspect of the business. The options to generate revenue are many:
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Retail Sales – sell wine by the bottle
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Wholesale Sales – sell wine wholesale to local restaurants and catering companies
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Batch Sales – Selling wine by the batch
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Groups – Running informative seminars on winetasting and custom wine making
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Gifts – Selling wine accessories such as wine glasses, decanters, corkscrews and educational books
Benefits of Starting a Wine Franchise
Aside from starting a business in an industry that continues to grow year after year, wine franchise owners get the added benefit of buying into what has already proven to be a highly successful business model. Unlike starting a new business from scratch, franchise owners have access to all the tools necessary to ensure their new endeavor is a complete success.
Benefit from full in-house training and assistance from the beginning of your new business and throughout. You will also have access to a long list of international juice contacts that can provide the best ingredients necessary to make top quality wines. Discover the joys and success of running your own winery with a wine franchise.